Wrap your baby in the comfort they crave with our best-selling Blankie Comfort Wrap, designed to soothe, settle and snuggle from day one.

Welcome to The Blankie Co.

Home of the Original Blankie Comfort Wrap!

We believe every baby deserves to be wrapped in pure comfort. That’s why we created the Blankie Comfort Wrap. Our thoughtfully designed essential for snuggles, naps, pram walks and everything in between.
Trusted and loved by Aussie mums and bubs, the Blankie Comfort Wrap isn’t just a blanket, it’s your baby’s first cosy keepsake, bringing calm and comfort to every moment.

Experience the wrap that parents everywhere are falling in love with!

made with love

Keeping your baby's comfort in mind.

Creating Your

Baby Registry?

Don’t forget to add The Blankie Co. to your list! Our soft, snuggly baby essentials make the perfect addition to any baby shower gift registry! Practical, beautiful and loved by mums and bubs alike. From cosy wraps to timeless blankets, each piece is designed to bring warmth, comfort and everyday joy to your little one’s early days. A gift that’s thoughtful, useful, and sure to be cherished!

Sign up and save 10% off your first order!